Incentives to motivate active mobility

Walking, cycling and other forms of active mobility can improve citizens’ physical fitness and wellbeing. Yet it is difficult to change the habits of sedentary citizens who continue to rely heavily on motorised modes of transport. This project is creating a training program to encourage people to adopt active forms of mobility by evaluating best practices across Europe and develop gamified digital training courses. The best practices will shape the development of four specific use cases that reflect the needs of target groups.